There’s No Such Thing as “Social Media Marketing”

In 2015, PepsiCo Global Beverage Group President Brad Jakeman riffed a wonderful rant directed at advertising and marketing agencies at the Association of National Advertising’s annual “Masters of Marketing” conference that had many of us nodding in agreement as it went viral on social networks over the following weeks. The gist of it? Agencies need […]

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The Beginner’s Guide to Increasing Your Twitter Following Organically

After our last post about the Krazy Fish easy online personal reputation management formula, we received an interesting wave of questions from people about how to garner an organic audience on Twitter. There isn’t really a set and overnight formula for that, but there are some basic steps that can be followed and that certainly […]

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How (Not) to Kill a #Hashtag

We recently did a study for a client on hashtags used by eight brands in a certain industry and the results were nothing less than horrific. While we’re not allowed to share the study or its detailed results with you, we can and feel compelled to share a few lessons that businesses using hashtags anywhere […]

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